FACTORS THAT INFLUENCE PATIENT LOYALTY IN PRIVATE HOSPITALS IN BANGKOK, THAILAND

Abstract

Thailand is becoming a leading medical hub in Asia due to its exceptional medical infrastructure, including internationally recognized medical professionals and services, and an increasing number of accredited medical facilities. Thailand currently has 66 JCI-accredited hospitals, the most of any Southeast Asian country, and ranks fourth globally after Saudi Arabia, China, and the UAE. The private healthcare industry in Thailand is highly competitive, with all sectors vying for a loyal clientele base to justify the significant operating costs and initial investments required. Therefore, private hospitals would benefit from understanding the factors that contribute to patient loyalty.